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Tomost people, a press release is something the president, lawyer, or otherpublic figure presents in front of TV cameras on the steps of a building ofsignificance. In reality,UGG Baby Boots, press releasescome in all shapes and sizes, not just huge announcements. Hundreds of thousands of press releases areissued every day and they range from pages of information to just a sentence ortwo. Traditionally,UGG Boots Classic Tall, press releases arestories regarding newsworthy information about a company or industry that aregiven to the news media as a way to keep the news media and public informedabout the company. Any piece ofinformation that the company releasing the press release believes is ofimportance to the public is given to the media through a press release. The information could be statistics about thecompany, information about an upcoming event,UGG Tall Boots, or product information. Whatever the information is, the pressrelease is a way for the company to try to make the information public.Modernmedia has transformed the original form of press release, which could take daysto be delivered and required pages upon pages of printed information. Today, press releases are not only deliveredelectronically in real time, but they are also given to the publicdirectly. Instead of relying onnewspapers and news broadcasts as mediums, companies can ensure that thegeneral public receives the information included in a press release and in atimely manner. Because so many pressreleases are issued each day, the news media cannot publish everything thatcompanies send them as newsworthy. Infact, despite the importance to the company of the information included in apress release, the news media may not find the information to be interestingenough for publication. Or, if a pressrelease arrives on the desk of a journalist on a day that is already full ofimportant new stories, the likelihood of that press release getting muchattention lowers even more. Relying onthe news media as a middleman for distribution of information that is importantto a company is not an efficient marketing action.Modernmarketing tools, such as online press releases, allow companies to bypass thelimited reliability and inconsistent benefits of news media-oriented pressreleases. Today, press releases aregiven directly to the consumer, completely shifting the orientation of what wasonce a strictly press-oriented form of marketing. For example,UGG Boots At Nordstrom, in the past press releases werewritten to capture the interest of journalists, but today's press releases arewritten for the consumer. Press releasesare written in a style that appeals to the consumer and are placed on the Webfor consumer access. Before, pressreleases needed to appeal to the news media in order to be distributed, butnow,UGG Like Boots, press releases need to appeal to the public directly because the public isthe primary judge of its news-worthiness.Ofcourse, if press releases were only oriented toward the consumer,Boy UGG Boots, their namemay as well be changed. Press releasesare also still geared toward attracting the attention of journalists and otherforms of media, but instead of members of the media choosing a story from themounds of press releases they used to get each day, they can now search forpress releases that are of interest to them and can discern their interest inpress releases through online press release services, which are discussed laterin this chapter. By publishing aninformative and interesting press release, companies can attract the attentionof both the consumer and the media, which can multiply the amount ofattentionthey are getting just from a single press release. This method is much more efficient than theold style, but it requires some knowledge of writing and distributing modernpress releases.ClearpathTechnology is a SEOFirm providing Search Engine Optimization, LinkBuilding and Internet Marketing services. For more details, visit http://www.clearpathtechnology.com Related articles:

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